February Edition 2022

44 The most active law firms in the banking, finance services and credit sector (data pertains to the number of reported clients): Banking and Finance Sector Enhancing Legal Services From a law firm perspective, we can spot the significant, profound relationships between law firms and their clients, on the platofrm. Cross-selling has been known as the holy grail of a firm’s marketing strategy (we’ll dig much deeper on a separate article) and the highlighted law firms according to the Legal-BI system are the following: » » Herzog - represent the IEC in 12 departments. » » M. Firon - represent Ashtrom in 10 departments. » » Fischer - represent Discount Bank in 9 departments. » » Goldfarb - represent Shufersal in 8 departments. » » S.Horowitz - stand out by representing 5 different clients in 8 different departments: Bank Hapoalim, Minrav, Teva, Paz and the Electric Company.

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